INSIGHTS + CULTURAL FLUENCY
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Through my consultancy, Talk to Jess,
we focus on the intersection of business, social change and inclusivity.
We serve as strategic partners to the world’s biggest brands, helping them to become more inclusive and culturally fluent.
We are trusted advisors to companies
such as Unilever, Mattel, Warner Brothers
and Nike and have played a key role
in culture changing moments such as
Dove’s Campaign for Real Beauty
and the evolution of Barbie.
Our Culture-Changing Moments
Developed and facilitated company-wide Unexamined Bias Training and Inclusive Leadership Workshops in partnership with Unibail-Rodamco-Westfield.
Advised on Dove’s “My Hair, My CROWN” curriculum, an educational toolkit designed to boost self-esteem and hair confidence in kids with coils, curls, waves and protective styles, in partnership with the CROWN Act legislation.
Advised on content and characters of the new generation of Monster High, which is now seen as one of the most inclusive doll brands on the market.
Supported the development of the American Girl Podcast Network- the first toy brand to create a network of branded podcasts focused on girls and their families.
Pioneered launch of Dove's Campaign for Real Beauty and reached over 85 millions girls with self-esteem programming to date.
Guided Disney with insights + strategy, to help bring Disney Princesses into a new era of empowerment.
Worked with The White House Council for Women and Girls under the Obama administration to bring together leaders in the girl’s empowerment movement.
Partnered with Mattel to make Barbie's body more diverse - now resulting in over dozens of new body shapes, hair textures, eye colors, and abilities.
Advising on the evolution of the #AerieREAL Campaign, which made the commitment not to photoshop images and continues to educate around body literacy.
Helped launch Mattel’s first gender-inclusive doll line, which redefines dolls and who gets to play with them.
Brand Strategy + Cultural Fluency Education
"Jess Weiner and the TTJ team have helped educate our teams, strengthen our brand mission and forge an unbreakable connection with our customers.
Jess's expertise and insight is powerful—fearless and passionate, always inspiring.
We are grateful to lean on her and team—more than consultants,
they are trusted members of the Aerie fam."