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Jess Weiner (WEE-ner) is a cultural expert focusing on the intersection of business, social change and inclusivity. She’s the CEO of Talk to Jess, a consultancy that works with Fortune 500 companies to help them better reflect people in their media, marketing, and advertising.
Her work focuses on the cultural and generational differences impacting consumer behavior and relationships with brands.
Her insights were key to the development and launch of two culture shifting moments.
In 2006, she helped launch Dove's Campaign for Real Beauty and ignited a national conversation around beauty, body esteem and the industry’s promotion of unattainable ideals.
A decade later in 2016, Jess again disrupted social norms, this time as a part of the team at Mattel who helped to change Barbie's body, introducing 4 new body types, 7 new skin tones, 22 hair styles, and 24 eye colors. In 2019, Jess helped to launch Mattel’s first gender-inclusive doll line called Creatable World, which is redefining dolls and who plays with them.
Her roster of clients and partners span across industries including: Amgen, Disney, Aerie, Netflix, Warner Bros., Google, Amazon, and she served on The White House Council for Women and Girls, under the Obama administration.
Jess is an adjunct professor at USC in the Annenberg School of Journalism, an acclaimed author, and was recently named by Fast Company as one of the most creative people in Business in the areas of Diversity and Education.